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Especially in the area of FMCGs spontaneous impulse purchases are becoming increasingly important. Purchase decisions are becoming increasingly rare planned in advance but are taken rather spontaneously at the POS. As a result consumers are influenced all the more by the store atmosphere, product range, brands and product presentation. The proportion of so-called “in-store decisions” is 40 to 70 percent today, depending on the product group.
Today success or failure is determined more and more often at the POS. In order to successfully attract attention in the competitive environment at the point of sale a consistent implementation of the POS strategy is an essential success factor.
With our POS tools, we help make you to optimize your brand, product range alignment and representation to ensure a targeted addressing of customers.
With a suitable combination of our POS tools we give you insights into habitual and unconscious acts and processes during shopping.
Depending on the question we discuss the ideal combination of our POS tools together with you, to make a comprehensive analysis of your POS presentation and to derive concrete recommendations for action with the involvement of all relevant groups.
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