Fair research: Exhibit Successfully.

The success of an exhibition or event is dependent on many factors such as image, satisfaction, communication and services, but not always a successful event management is immediately recognizable. Through surveys before, on or after the trade fair success and potential for improvement are measured on the basis of the needs and satisfaction of the visitors and customers.
Through online or telephone surveys show or stand concepts can be checked and optimized within the target audience before the event.

Directly at the fair or at the booth the satisfaction as well as the communication and service performance can be measured with our POS solutions. Research can focus directly on the design, layout or individual product categories. Results can be purposefully implemented on subsequent trade shows. In addition, the traffic can be traced with a frequency measurement on the stand.

In addition, the success based on customer satisfaction is controlled after the event/trade fair to be able to identify strengths and develop opportunities for improvement. Also a review of the consulting services and the resulting orders can be carried out.

Trade fair surveys can be performed as simple and straightforward face-to-face interviews with tablets or smartphones on-site, so that the required national and international target group is optimally accessible.

Even larger samples can be realized through a targeted approach and innovative survey situation.

It is also possible to incorporate all question types and also videos, images or product descriptions.

Of course, our surveys can be conducted both online (in the case of existing Wi-Fi) or offline on our mobile devices. With existing online connection collected data can be monitored continuously in an online reporting tool so that precise quota control is no problem.

As a full service institute MWResearch accompanies you from the design of the study to the selection of research tools and their implementation to a comprehensible and action-oriented analysis of results, to verify, prove or optimize a successful event.

Of course, all modern statistical methods (correlations, conjoint analysis) and tools (turf analysis, MaxDiff, driver analysis / PRA) can be used for evaluation.