

AdUp® is MWResearch’s comprehensive advertisement research method:
Based on established models of communication science, advertising impact and findings of neuroscience – all put in relation to purchase intention, brand preference and brand fit – we help our clients with our AdUp®-System to develop, check and optimize their brand and product communication.
Our approach is always constructive and as your partner. We don’t want to “judge” advertisements but help you improve it with our experience and technology. We put a particular focus on the analysis of the implicit, emotional impact of communication as well as the role of the advertisement media and form that is used in the framework of the communication.
The AdUp® system delivers both qualitative diagnosis and insights as well as valid quantitative, database-supported benchmarks for recommendations about impact and communicative power of ad media – always coordinated constructively with communication goals briefed earlier.
Thus we call our complete advertisement research portfolio as AdUp®: Advertising Upgrade.
The traffic lights show relevant thresholds for benchmarks that are based on our data base and extensive studies. A tested advertisement should reach these benchmarks, or better still, excel them in order to be successful in a later tracking.
Different modules allow a fine-tuning of the overall complexity and costs to suit your needs:
Both phases of the test help to improve the success of your ads!
MWResearch GmbH:
Schloßstraße 8g
22041 Hamburg
E-Mail: info@mwresearch.de
Tel: +49 40 658006-0
Fax: +49 40 658006-10